PLATFORM
Scan-to-click analytics for printed packaging
Scan-to-click analytics record what happens after someone scans your packaging: which product was scanned, roughly when and where, and which links on the resulting page were used. Because the scan resolves through an address you control, the measurement happens at the redirect rather than depending on anything installed on the shopper's phone.
IN SHORT
- Measured server-side when the code resolves, not through an app.
- Reported per product, so you can compare SKUs against each other.
- Click activity on the page shows what people actually wanted.
- Useful as a trend, not as a census of everyone who bought the product.
What the numbers actually represent
A scan is a deliberate act. Someone chose to take out a phone and point it at your package, which makes it a far stronger signal than an impression. But it is a signal from a minority of buyers, and you should treat it that way.
Scan counts tell you about relative interest and change over time: which products draw curiosity, whether a packaging update moved anything, when in the week or season activity clusters. They do not tell you what share of purchasers scanned, and any vendor implying otherwise is selling you a story.
The click data is where decisions come from
Scan counts tell you attention exists. What people click tells you what they came for, and that is the part that changes what you print next.
If the great majority of clicks go to where-to-buy, your page is being used as a purchase aid and your stockist list deserves real maintenance. If ingredients dominate, that content should be the first block, not a link. Watching that split for a few months is the cheapest packaging research most brands will ever run.
What we will not pretend to know
Reporting is aggregate. A scan tells you a code was resolved; it does not identify the person holding the package, and it should not be presented internally as though it does.
Approximate location comes from network-level signals and is useful at the level of region or city, not address. Treat it as a distribution hint — a cluster in a market where you thought you had no listings is a genuinely interesting lead — rather than as precise geography.
Common questions
01How are scans counted without an app?
The phone's camera opens a web address, and that address resolves through LabelRoot before the page loads. The count is recorded at that moment on the server, so nothing needs to be installed by the shopper.
02Can I tell who scanned my product?
No. Reporting is aggregate. You see counts, timing, approximate region, and which links were clicked — not individual identities.
03Do all plans include analytics?
Every plan includes unlimited scans. The Free plan includes basic scan counts; scan-to-click reporting across products is part of the paid plans.
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