RESOURCES
Questions before you print
The questions below are the ones brands ask before committing a QR code to a print run. Where the honest answer is that something depends on retailers, printers, or timing outside our control, we say so rather than smoothing it over.
IN SHORT
- A GS1 Digital Link is your GTIN written as a web address.
- Keep your UPC barcode; checkout readiness for 2D codes still varies.
- LabelRoot-hosted /01/{GTIN} links are available; custom domains are coming later.
- The printed hostname is permanent; everything behind it is editable.
The short version
If you read nothing else: the address printed inside your QR code can never change, so verify the exact /01/{GTIN} link and test it on real material. The managed page and CTA can be updated after publication.
Common questions
01What is a GS1 Digital Link?
It is a web address built around a GS1 identifier such as your GTIN. The standard can let different systems request typed links for that identity. LabelRoot currently uses it to serve one hosted shopper page and one outbound CTA.
02Will it work at retail checkout?
QR Codes powered by GS1 can carry the GTIN used at checkout, but retailer readiness varies. Most brands will keep the existing UPC alongside the QR code during the transition. LabelRoot helps you build and test the digital experience without pretending every checkout lane has already changed.
03Do I need to move my website?
No. LabelRoot-hosted links work without changing your website. Custom-domain support is planned but not available yet.
04What happens if we cancel?
Published LabelRoot-hosted links retain their last approved hosted page. If vendor-independent domain control is mandatory, wait for custom-domain support before printing a production run.
05Do I need a GTIN to start?
Yes, for a retail product. It is the number already behind your UPC or EAN barcode. GTINs are issued by GS1 in your country if you do not have one.
06Can I change the QR code after printing?
You cannot change the printed pattern or the address encoded in it. You can change the page that address opens, and where the code sends people, at any time.
07How small can the code be on the pack?
It depends on your printing process, substrate, and how much data the code carries. Ask your printer for the minimum module size they can hold, confirm against the GS1 General Specifications if the code carries a GTIN, and test a printed proof before locking artwork.
08What do the analytics show?
Qualified scan counts per product, recent scan timestamps, CTA click counts, and scan-to-click rate. Preview bots and repeat activity within a short window are filtered, and LabelRoot does not identify individual shoppers.
09Is LabelRoot affiliated with GS1?
No. LabelRoot is an independent software product that implements the GS1 Digital Link standard, and is not affiliated with or endorsed by GS1.
ONE-SKU QR PREFLIGHT