PLATFORM

Brand-owned domains are coming to LabelRoot

LabelRoot does not yet offer self-serve custom domains. Product QR codes created today use a LabelRoot-hosted /01/{GTIN} address. Brand-owned subdomains are planned, but do not put id.yourbrand.com into production artwork until LabelRoot has verified that exact hostname and served the product from it.

IN SHORT

Available today: GTIN-native LabelRoot-hosted GS1 Digital Links.
Not available today: DNS verification, host-based routing, and managed TLS for your subdomain.
Custom domains are not included in any paid self-serve plan yet.
Wait for verified domain support before printing a brand-owned hostname.

Step by step

01
Use hosted links while evaluating
LabelRoot-hosted links now carry the GTIN in the standard /01/ path and are suitable for testing the complete product-page workflow.
02
Reserve a future subdomain
Your team can choose a stable name such as id.yourbrand.com, but there is no LabelRoot DNS target to configure today.
03
Wait for end-to-end verification
Custom-domain launch will require DNS ownership verification, HTTPS issuance, and a real scan of the production address before artwork approval.
04
Only then lock artwork
Confirm the exact hostname on the proof. This is the one part of the printed address that cannot be changed later.

Why the domain is the part that matters

The domain is a permanent commitment the moment it is printed. That is why LabelRoot will not present a planned hostname as production-ready.

A brand-owned domain can provide vendor portability once the routing, verification, and TLS lifecycle actually exists. Until then, it is a roadmap item rather than a paid feature.

Starting hosted is still a good idea

None of this means you should wait. A LabelRoot-hosted address is the fastest way to create a code, publish a page, and see the whole workflow on a real product with no DNS work at all.

Use it for previews, internal review, and proving the concept. If brand-domain portability is mandatory for the production run, wait to lock artwork until the custom-domain feature ships and your hostname is verified.

What your IT team will want to know

The planned design limits changes to one subdomain and does not require moving your website or email. Final DNS instructions will be published only when the feature is operational.

Planned: a dedicated subdomain verified at your DNS provider.
No change to apex records, mail routing, or your website's hosting.
Planned: managed TLS after ownership verification.
Not yet available in LabelRoot's self-serve product.

Common questions

01Do I need to move my website?

No. The planned feature uses a dedicated subdomain and will not require moving your existing website, store, or email. It is not available yet.

02Can I start hosted and move to my own domain later?

You can start with a hosted link for evaluation, but a printed hostname cannot be changed. If you intend to print your own domain, wait until that exact domain is supported and verified.

03What happens to a brand-owned link if we stop using LabelRoot?

Once custom domains ship, the goal is for your company to retain DNS control and be able to repoint the subdomain. LabelRoot will publish exact portability terms before offering the feature.

ONE-SKU QR PREFLIGHT