RESOURCES
How LabelRoot works, start to finish
You bring the GTIN already behind your product's barcode. LabelRoot turns it into a GS1 Digital Link address, publishes a product page at that address, gives you a QR code to place in your artwork, and reports what happens after people scan it. The destination stays editable for the life of the packaging.
IN SHORT
- Start with the product identifier you already have.
- Publish a page and get a code to hand to your designer or printer.
- Test on the real material before artwork is locked.
- Change the destination whenever the product or campaign changes.
Step by step
- 01Bring your GTIN
This is the number already encoded in your product's UPC or EAN barcode. If you sell at retail you have one. Nothing needs to be migrated and no system needs to be connected first.
- 02Choose the printed hostname
Either start on a LabelRoot-hosted address for speed, or connect a subdomain you own such as id.yourbrand.com with one DNS record. Decide this before a production run, because the hostname is permanent once printed.
- 03Publish the product page
Add the information shoppers actually want — ingredients, sourcing, instructions, stockists, reorder links — and publish. The page is live at the product's address immediately.
- 04Place and test the code
Put the code in your artwork, then scan it from a printed proof on the real substrate with several phones. This is the step that prevents an expensive reprint.
- 05Watch and adjust
Once packs are in the market, scan and click reporting shows what people came for. Update the page, or redirect the code entirely, whenever that changes.
What you need before you start
Less than most people expect. There is no website migration, no PIM integration required to begin, and no engineering work on your side.
- A GTIN for the product you want to start with.
- The product information a shopper would ask about.
- A decision about which domain goes on the packaging.
- Access to your DNS provider, only if you are using your own domain.
Where this fits in a packaging timeline
The work that must happen before artwork is locked is the domain decision and the printed proof test. Everything else — page content, links, routing — can be revised indefinitely afterwards.
If your next artwork change is months away, that is still the right moment to start, because it is the last easy opportunity to get a code onto the pack. If it is weeks away, the domain decision is the urgent part.
Common questions
01How long does the first product take?
The link, the page, and a scannable code can exist the same day. Connecting your own domain adds however long your DNS provider takes to propagate the record, usually well under a day.
02Do I need my printer involved?
Only for placing the code in artwork and producing a proof. They do not need a LabelRoot account, and the code is a normal asset you can hand over.
03What if I do not have a GTIN?
GTINs are issued by GS1 in your country. If your product is not sold through retail and you do not have one, contact us and we will tell you honestly whether LabelRoot is a sensible fit yet.
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