14 DIGITS · NOTHING NEW TO BUYBUILT ON THE GS1 DIGITAL LINK STANDARD
Digitize your label. Stay inside GS1 standards.
LabelRoot turns the GTIN you already own into a GS1 Digital Link: one conformant QR code you print once, and a destination you can change for the life of the product.
One scan answerswhat’s actually inside
- 01Bring the GTIN you already have
- 02Leave with a GS1 Digital Link
- 03Change what it opens, forever
01 / GTIN IN, DIGITAL LINK OUT
Bring a GTIN. Leave with a GS1 Digital Link.
No new number to invent and no standard to interpret. We take the digits already behind your UPC and return the GS1-conformant web address those digits are meant to resolve to, plus the QR that carries it and the page it opens. Keep the UPC on the pack as well; 2D checkout readiness still varies by retailer.
/01/00860001234565NEW PAGE · SAME PRINTED CODEAnd because the code is yours, every scan is a direct line from the shelf to your brand: no retailer in between, no media spend, and a clear read on what shoppers actually opened.
ILLUSTRATIVE ACCOUNT VIEW347example product scans this week
Product details 44%Where to buy 31%Recipes 25%
02 / PRICING
Unlimited scans on every plan, including free.
Free
$0forever
Launch and learn on one real product.
- 1 live product
- GS1 Digital Link QR
- LabelRoot-hosted page
- Scan-to-click analytics
Launch
$39/ month
Launch a focused product line.
- 10 live products
- Visual page editor
- Scan-to-click analytics
- Publication history
Growth
$99/ month
Grow a connected product catalog.
- 100 live products
- Visual page editor
- Scan-to-click analytics
- Publication history
Scale
$299/ month
Connect a large catalog without per-scan fees.
- 1,000 live products
- Visual page editor
- Scan-to-click analytics
- Publication history
Every plan lets you change what the printed code opens, as often as you like. Need PIM integration, serialization, recalls, or more than 10,000 products? Ask about a design partnership; these capabilities are not generally available yet.
03 / ONE CODE, EVERY ANSWER
One printed code. Every answer it gets asked for.
A GS1 Digital Link is not a short link. It is a resolver: the same code on the pack can hand a shopper the product page, a retailer’s app the structured data, and your team the recall notice, because each one asks for a different link type. LabelRoot runs that resolver, keeps every response conformant, and lets you change any of them without new artwork.
- Conformant URI syntax, with the GTIN readable in the printed address
- Swap any destination without a new code or new artwork
- Deduplicated scan counts and tracked clicks on every plan
- Brand-owned subdomains on the roadmap, hosted links ready today
GS1 CONFORMANT
# One GTIN, resolved by link type
gs1:pip/p/oat-cacao
gs1:allergenInfo/p/oat-cacao#allergens
gs1:recipeInfo/recipes/oat-cacao
gs1:whereToBuy/stockists
✓
LIVE TODAYhttps://labelroot.com/01/00860001234565
FREE PRODUCT SETUP / PILOT
Test a real GS1 Digital Link before your next print run.
04 / QUESTIONS
Questions before you print.
01Is this actually compliant with GS1 guidelines?
Yes. Every link LabelRoot builds follows the GS1 Digital Link URI syntax: your GTIN under the /01/ path, on a domain you control, resolving the way the standard expects. Put it on the pack and it will work.
02What is a GS1 Digital Link?
It is a web address built around a GS1 identifier such as your GTIN. Put that address in a QR code and the same product identity can connect shoppers, retailers, and apps to the information meant for them.
03Will it work at retail checkout?
QR Codes powered by GS1 can carry the GTIN used at checkout, but retailer readiness varies. Most brands will keep the existing UPC alongside the QR code during the transition. LabelRoot helps you build and test the digital experience without pretending every checkout lane has already changed.
04Do I need to move my website?
No. LabelRoot currently hosts GS1 Digital Links on labelroot.com. Brand-owned subdomains are planned but are not available in the self-serve product yet.
05What happens if we cancel?
Published LabelRoot-hosted links continue serving their last approved product page. If vendor-independent domain control is a hard requirement, wait for custom-domain support before printing a production run.